Last Updated: November 6, 2025
At Empire Fashion, we are committed to protecting your privacy and ensuring the security
of your personal information. This Privacy Policy explains how we collect, use, store, and
protect your data when you visit our website www.empirefashion.in or purchase our
products.
Contact Information
Legal Name: EMPIRE FASHION
GSTIN: 07AAKFE7688N1ZH
Registered Address: A-774/2, Second Floor, Nabi Karim Road, Amar Puri, Paharganj, New
Delhi, Central Delhi, Delhi – 110055
Email: support@empirefashion.in
Information We Collect
1.1 Personal Information
When you visit our website or make a purchase, we may collect the following personal
information:
Contact Information:
● Full name
● Email address
● Phone number
● Billing address
● Shipping address
Payment Information:
● Payment method details (processed securely through Razorpay)
● Transaction history
● Order details
Account Information (if applicable):
● Username
● Password (encrypted)
● Purchase history
● Saved addresses
1.2 Automatically Collected Information
When you visit our website, we may automatically collect:
Technical Information:
● IP address
● Browser type and version
● Operating system
● Device information
● Time zone and location
Usage Information:
● Pages visited
● Time spent on pages
● Links clicked
● Search queries
● Products viewed
● Referring website
Cookies and Tracking Technologies:
● Session cookies
● Persistent cookies
● Web beacons
● Analytics tools
1.3 Information from Third Parties
We may receive information about you from:
● Payment gateway providers (Razor pay)
● Shipping partners
● Marketing and analytics service providers
● Social media platforms (if you interact with us there)
How We Use Your Information
We use your personal information for the following purposes:
2.1 Order Processing and Fulfillment
● Process and complete your orders
● Send order confirmations and updates
● Arrange shipping and delivery
● Handle returns, exchanges, and refunds
● Provide customer support
2.2 Communication
● Respond to your inquiries and requests
● Send important updates about your orders
● Notify you of policy changes
● Provide customer service support
2.3 Marketing and Promotions (with your consent)
● Send promotional emails about new products, sales, and offers
● Personalize your shopping experience
● Conduct surveys and gather feedback
● Send newsletters (you can unsubscribe anytime)
2.4 Website Improvement
● Analyze website usage and trends
● Improve website functionality and user experience
● Detect and prevent fraud
● Troubleshoot technical issues
● Optimize product offerings
2.5 Legal and Security
● Comply with legal obligations
● Enforce our Terms and Conditions
● Protect against fraud and unauthorized transactions
● Resolve disputes
● Maintain security of our systems
Legal Basis for Processing (India)
We process your personal information based on:
● Consent: When you provide explicit consent (e.g., marketing communications)
● Contract Performance: To fulfill our obligations under purchase agreements
● Legal Obligation: To comply with Indian laws and regulations
● Legitimate Interest: To improve our services, prevent fraud, and maintain security
Sharing Your Information
We respect your privacy and do not sell your personal information to third parties.
However, we may share your information with:
4.1 Service Providers
We share information with trusted third-party service providers who assist us in operating
our business:
Payment Processors:
● Razor pay and other authorized payment gateways
● Purpose: Process payments securely
● Data shared: Payment information, transaction details
Shipping Partners:
● Courier and logistics companies
● Purpose: Deliver your orders
● Data shared: Name, phone number, delivery address, order details
Technology Providers:
● Web hosting services
● Email service providers
● Analytics tools
● Purpose: Maintain and improve our website
Note: All service providers are contractually obligated to protect your information and use
it only for specified purposes.
4.2 Legal Requirements
We may disclose your information if required by:
● Court orders or legal processes
● Government authorities or law enforcement
● Compliance with Indian laws and regulations
● Protection of our legal rights
● Prevention of fraud or illegal activities
4.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred
to the new entity. You will be notified of any such change.
Data Security
We implement appropriate technical and organizational measures to protect your personal
information:
Security Measures:
● SSL/TLS encryption for data transmission
● Secure payment processing through PCI-DSS compliant gateways
● Password encryption and protection
● Regular security audits and updates
● Access controls and authentication
● Firewall protection
● Secure data storage
Note: While we strive to protect your information, no method of transmission over the
internet is 100% secure. We cannot guarantee absolute security but maintain
industry-standard practices.
Data Retention
We retain your personal information for as long as necessary to:
● Fulfill the purposes outlined in this policy
● Comply with legal, accounting, or reporting requirements
● Resolve disputes and enforce agreements
Retention Periods:
● Order Information: 7 years (as required by Indian tax laws)
● Account Information: Until account deletion is requested
● Marketing Data: Until you withdraw consent or unsubscribe
● Technical Data: Typically 12-24 months
After the retention period, we will securely delete or anonymize your information.
Your Rights and Choices
You have the following rights regarding your personal information:
7.1 Access and Correction
● Request access to your personal information
● Update or correct inaccurate information
● Contact us at support@empirefashion.in
7.2 Data Deletion
● Request deletion of your personal information (subject to legal retention
requirements)
● We will respond within 30 days
7.3 Marketing Communications
● Unsubscribe from promotional emails using the link in emails
● Opt-out of marketing SMS by replying “STOP”
● Contact us to update communication preferences
7.4 Cookies Management
● Adjust browser settings to block or delete cookies
● Note: Some website features may not function properly without cookies
7.5 Withdraw Consent
● Withdraw consent for data processing where consent is the legal basis
● This does not affect the lawfulness of processing before withdrawal
To Exercise Your Rights: Email us at support@empirefashion.in with:
● Your full name and registered email
● Specific request details
● Proof of identity (for security purposes)
We will respond to your request within 30 days.
Cookies Policy
8.1 What Are Cookies?
Cookies are small text files stored on your device when you visit our website. They help us
provide a better user experience.
8.2 Types of Cookies We Use
Essential Cookies:
● Required for website functionality
● Enable shopping cart and checkout
● Remember your preferences during session
Analytics Cookies:
● Track website usage and performance
● Help us understand user behavior
● Improve website experience
Marketing Cookies:
● Personalize content and advertisements
● Track campaign effectiveness
● Deliver relevant promotions
Third-Party Cookies:
● Social media plugins
● Analytics tools (e.g., Google Analytics)
● Payment processors
8.3 Managing Cookies
You can control cookies through your browser settings:
● Block all cookies
● Delete existing cookies
● Accept cookies selectively
● Receive notifications when cookies are set
Note: Disabling cookies may limit website functionality.
Third-Party Links
Our website may contain links to third-party websites, social media platforms, or services.
We are not responsible for the privacy practices of these external sites. We encourage you
to review their privacy policies before providing any personal information.
Children’s Privacy
Our website and services are not intended for individuals under 18 years of age. We do not
knowingly collect personal information from minors. If we discover that we have collected
information from a minor, we will delete it immediately. If you believe we have collected
information from a minor, please contact us at support@empirefashion.in.
International Data Transfers
Currently, we operate only within India and do not transfer personal information outside of
India. If this changes in the future, we will update this policy and ensure appropriate
safeguards are in place.
Data Breach Notification
In the unlikely event of a data breach that may affect your personal information, we will:
● Investigate the breach promptly
● Notify affected users within 72 hours
● Report to relevant authorities as required by law
● Take corrective measures to prevent future breaches
Your Consent
By using our website and providing your personal information, you consent to:
● Collection and use of your information as described in this policy
● Processing of your data by our service providers
● Use of cookies and tracking technologies
You can withdraw your consent at any time by contacting us at support@empirefashion.in.
Changes to Privacy Policy
We may update this Privacy Policy from time to time to reflect:
● Changes in our practices
● Legal or regulatory requirements
● New features or services
Notification of Changes:
● Updated “Last Updated” date at the top
● Significant changes will be notified via email
● Continued use of our website constitutes acceptance of changes
We encourage you to review this policy periodically.
Compliance with Indian Laws
Empire Fashion complies with applicable Indian data protection laws, including:
● Information Technology Act, 2000
● Information Technology (Reasonable Security Practices and Procedures and
Sensitive Personal Data or Information) Rules, 2011
● Consumer Protection Act, 2019
● Any other applicable regulations
Grievance Redressal
If you have any concerns, complaints, or questions regarding this Privacy Policy or our data
practices, please contact us:
Email: support@empirefashion.in
Subject Line: Privacy Policy Inquiry
Response Time: Within 30 days
We are committed to resolving privacy concerns promptly and fairly.
Contact Us
For any questions about this Privacy Policy or our data practices:
Empire Fashion
A-774/2, Second Floor
Nabi Karim Road, Amar Puri
Paharganj, New Delhi
Central Delhi, Delhi – 110055
India
Email: support@empirefashion.in
Acceptance
By accessing our website, making a purchase, or providing personal information, you
acknowledge that you have read, understood, and agree to this Privacy Policy.
Last Updated: November 6, 2025
This Privacy Policy is effective as of the date mentioned above and supersedes all previous
versions.